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About the book
A concise and reader-friendly textbook on one of the hottest developments in social and behavioral science today. Covering all core areas of the subject, Erik Angner clearly lays out the theory and explains the intuitions behind it. It is full of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy. Among other things, the book shows how to apply principles of behavioral economics to science, business, medicine, and da...Show more
Book details
ISBN
9781137512925
Publisher
Macmillan Education UK
Published year
2016
Language
Edition
1
Original title
A Course in Behavioral Economics
Format
Paperback
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5 Ratings • 5.0 of 5