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Business Research Methods

Paperback • 2019 • 1. edition

Business Research Methods

By Barry (University of Southern Mississippi) Babin, Jon (North Carolina State University) Carr, Mitch (Bradley University) Griffin, William (Oklahoma State University) Zikmund, Christina (Dublin City University) Quinlan

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About the book

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research proces...Show more

Computer science

Book details

ISBN

9781473760356

Publisher

Cengage Learning EMEA

Published year

2019

Language

Edition

1

Original title

Business Research Methods

Format

Paperback

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