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English

Emerging Market Multinationals

Hardcover • 2016 • 1. edition

Emerging Market Multinationals

By Alvaro Cuervo-Cazurra, William Newburry, Seung-ho Park

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About the book

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear fram...Show more

Book details

ISBN

9781107073142

Publisher

Cambridge University Press

Published year

2016

Language

Edition

1

Original title

Emerging Market Multinationals

Format

Hardcover

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