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English

Value Creation in the Pharmaceutical Industry

Hardcover • 2016 • 1. edition

Value Creation in the Pharmaceutical Industry

By Alexander Schuhmacher, Markus Hinder, Oliver Gassmann

0 Ratings • 0.0 of 5

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About the book

This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnersh...Show more

Book details

ISBN

9783527339136

Publisher

Wiley-VCH Verlag GmbH

Published year

2016

Language

Edition

1

Original title

Value Creation in the Pharmaceutical Industry

Format

Hardcover

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