Pocket • 2015 • 1. utgave

Trust Me, PR Is Dead

Name: Trust Me, PR Is Dead
SKU: 9781783520831
Availability: OutOfStock
ISBN: 9781783520831

Av Robert Phillips

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Om boken

Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).But then he quit his job as CEO EMEA of Edelman - the world's largest PR firm - for one simple reason: he no longer believed in what he was doing.Messages can no longer be managed. The age of 'spin' is over.In this age of activism and indiv...Vis mer

Om boken

ISBN

9781783520831

Forlag

Unbound

Publiseringsår

2015

Språk

Utgave

Originaltittel

Trust Me, PR Is Dead

Format

Pocket

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