Pocket • 2008 • Engelsk

The Designful Company

Name: The Designful Company
SKU: 9780321580061
Availability: OutOfStock
ISBN: 9780321580061

Av Marty Neumeier

0 vurderinger • 0.0 av 5

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Om boken

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, pr...Vis mer

Om boken

ISBN

9780321580061

Forlag

Peachpit Press Publications

Publiseringsår

2008

Språk

Engelsk

Originaltittel

The Designful Company

Format

Pocket

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0 vurderinger • 0.0 av 5

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