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Om boken
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discover...Vis mer
Om boken
ISBN
9780500518175
Forlag
Thames & Hudson Ltd
Publiseringsår
2015
Språk
Utgave
1
Originaltittel
Branded Interactions
Format
Innbundet
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