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Consumer behaviour

Pocket • 2011 • Engelsk

Consumer behaviour

Av Leon G. Schiffman, LESLIE LAZAR KANUK, Håvard Hansen

0 vurderinger • 0.0 av 5

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Om boken

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of mar...Vis mer

Samfunn og samfunnsvitenskap

Om boken

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Consumer behaviour

Format

Pocket

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0 vurderinger • 0.0 av 5

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