Understanding Public Relations

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This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing i...Vis mer

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Understanding Public Relations

Pocket · 2018