Taking Down Goliath

The JOLT Effect How High Performers Overcome Customer Indecision

Matthew Dixon

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

Designed for digital

Jeanne W. Ross

Startup CXO

Matt Blumberg

David and Goliath

Malcolm Gladwell

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention

Nicolas Cole

Competing in the age of ai

Karim R.

Subprime Attention Crisis

Tim Hwang

Groundswell

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Digital Marketing

Alan Charlesworth

Digital Darwinism

Tom Goodwin

Optimizing Digital Strategy

Christopher Bones

Storynomics

Robert McKee

Marketing Analytics

Mike Grigsby

Frenemies

Ken Auletta

Machine, Platform, Crowd

Andrew McAfee

Plattform Revolution

Geoffrey G. Parker

Understanding Digital Marketing

Damian Ryan

Marketing 4.0: Moving from Traditional to Digital

Philip Kotler

Digital to the Core

Mark Raskino

The Rise of the Platform Marketer

Craig Dempster

Growth Hacker Marketing

Ryan Holiday

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Malcolm Gladwell

David & Goliath

Malcolm Gladwell

Digital Distuption

James McQuivey

The new rules of marketing & PR

David Meerman

Marketing High Technology

William H. Davidow

Sharkonomics

Stefan engeseth

How to market to people not like you

Kelly McDonald

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Paul Roetzer

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

The big moo

Seth Godin

Strategic advertising management

Larry Percy

Success Secrets

Mark H. McCormack