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Subprime Attention Crisis

Pocket • 2020 • Engelsk

Subprime Attention Crisis

Av Tim Hwang

0 vurderinger • 0.0 av 5

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Om boken

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consume...Vis mer

Samfunn og samfunnsvitenskap
Samfunn og kultur
Økonomi, finans, næringsliv og ledelse

Om boken

ISBN

9780374538651

Publiseringsår

2020

Språk

Engelsk

Originaltittel

Subprime Attention Crisis

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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