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Om boken
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online....Vis mer
Om boken
ISBN
9780300234695
Forlag
Yale University Press
Publiseringsår
2018
Språk
Utgave
1
Originaltittel
The Aisles Have Eyes
Format
Frakt og retur
Frakt
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