Winning the Story Wars

High-Impact Content Marketing Strategies to Make Your Content Intentional, Engaging and Effective

Purna Virji

The Persuaders : Winning Hearts and minds in a Divided Age

Anand Giridharadas

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

The Vision Code How to Create and Execute a Compelling Vision for your Business

Oleg Konovalov

The Art and Business of Online Writing How to Beat the Game of Capturing and Keeping Attention

Nicolas Cole

Storytelling

Klaus Fog

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Groundswell

Effective Data Storytelling How to Drive Change with Data, Narrative and Visuals

Brent Dykes

Leaders eat last

Storynomics

Robert McKee

The Storyteller's Secret

Carmine Gallo

Five stars

Start with why

Simon Sinek

Building A Story Brand

Donald Miller

A Better Story

Glynn Harrison

Contagious: Why Things Catch on

Jonah Berger

The Third Wave

Steve Case

Seducing strangers

Weltman, Joshua

The wisdom of teams

Katzenbach, Jon R.

Contagious

Jonah Berger

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, & Win More Customers by Marketing Less

Joe Pulizzi

Do Story

Bobette Buster

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Ann Handley

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

Stephen Denning

Storytelling- Branding in practise

Klaus Fog

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Dave Gray

Spreadable Media

Henry Jenkins,

All marketers are liars

Seth Godin

Tribes: We Need You to Lead Us

Seth Godin

Tribes

Seth Godin

Made to Stick Why Some Ideas Take Hold and Others Come Unstuck

Chip Heath

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Must-win Battles Creating the Focus You Need to Achieve Your Key Business Goals

J. Peter Killing

The Brand Gap

Marty Neumeier

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Tom Kelley

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams