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Om boken
Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in col...Vis mer
Om boken
ISBN
9780749475079
Forlag
Kogan Page Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Digital Selling
Format
Frakt og retur
Frakt
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