Pocket • 1999 • Engelsk

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Name: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
SKU: 9780066620022
Availability: OutOfStock
ISBN: 9780066620022

Av Geoffrey A. Moore, Regis McKenna

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Om boken

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Økonomi, finans, næringsliv og ledelse

Teknologi, ingeniørfag, landbruk, industrielle prosesser

Data- og informasjonsteknologi

Om boken

ISBN

9780066620022

Publiseringsår

1999

Språk

Engelsk

Originaltittel

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Format

Pocket

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