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English
Sweden
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
Book details
ISBN
9780080969305
Publisher
Taylor & Francis Ltd
Published year
2011
Language
English
Edition
1
Original title
Destination Brands
Format
Paperback
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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
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