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© 2026 Bookis AS
English
Sweden
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Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2011 • English
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About the book
<p>The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. </p>
Book details
ISBN
9780273726227
Published year
2011
Language
English
Original title
Global Marketing – a Decision-Oriented Approach
Format
Paperback
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