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English

Events Feasibility and Development

Paperback • 2006 • English

Events Feasibility and Development

By William O'Toole

0 Ratings • 0.0 of 5

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About the book

Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies. With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the...Show more

Book details

ISBN

9780750666404

Publisher

Butterworth-Heinemann Ltd

Published year

2006

Language

English

Original title

Events Feasibility and Development

Format

Paperback

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