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© 2026 Bookis AS

English

Trade Shows in the Globalizing Knowledge Economy

Paperback • 2014

Trade Shows in the Globalizing Knowledge Economy

By Harald Bathelt, Francesca Golfetto, Diego Rinallo

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About the book

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out...Show more

Book details

ISBN

9780199643080

Published year

2014

Language

Original title

Trade Shows in the Globalizing Knowledge Economy

Format

Paperback

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