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English
Norway
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Paperback • 2014
By Harald Bathelt, Francesca Golfetto, Diego Rinallo
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About the book
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out...Show more
Book details
ISBN
9780199643080
Published year
2014
Language
Original title
Trade Shows in the Globalizing Knowledge Economy
Format
Paperback
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