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About the book
A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be...Show more
Book details
ISBN
9781846680311
Publisher
Profile Books Ltd
Published year
2008
Language
English
Original title
The Ten Faces of Innovation
Format
Paperback
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