The Roadside MBA

Paperback • 2015 • 1. edition

The Roadside MBA

By Scott Schaefer, Paul Oyer, Michael Mazzeo

0 Ratings • 0.0 of 5

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About the book

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street.Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Mai...Show more

Book details

ISBN

9781447286332

Publisher

Pan Macmillan

Published year

2015

Language

Edition

1

Original title

The Roadside MBA

Format

Paperback

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0 Ratings • 0.0 of 5

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