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Events Management

Hardcover • 2018 • 1. edition

Events Management

By Chris Edger, Richard E. Oddy

1 Ratings • 5.0 of 5

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About the book

This book is THE essential text for all Events Management students. Why?First, it is easy to understand and absorb, being constructed around theauthor's 6E's Event, Venue and Experience (EVE) Management Framework, namely;explore industry and market, engineer concept and experience, engage team andcustomers, execute concept and plan, evaluate impact and experience and evolveoffer and operations. Second, it contains 87 key models (within the 6E'sFramework) that ALL Events Management students will ...Show more

Hospitality, sports, leisure and tourism industries
Events management industry

Book details

ISBN

9781911450214

Publisher

Libri Publishing

Published year

2018

Language

Edition

1

Original title

Events Management

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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