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Playing to Win

Paperback • 2015 • 1. edition

Playing to Win

1 Ratings • 5.0 of 5

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About the book

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of the electronic game market. From golf to football, ...Show more

Sociology: sport and leisure

Book details

ISBN

9780253015020

Publisher

Indiana University Press

Published year

2015

Language

Edition

1

Original title

Playing to Win

Format

Paperback

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Other versions

Playing to Win

Playing to Win

Hardcover · 2013

Playing to Win

Playing to Win

Hardcover · 2015

Reviews · 0

1 Ratings • 5.0 of 5

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