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The Art of the Pitch Persuasion and Presentation Skills that Win Business

Hardcover • 2012 • English

The Art of the Pitch Persuasion and Presentation Skills that Win Business

By Peter Coughter

0 Ratings • 0.0 of 5

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About the book

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their indiv...Show more

Business strategy
Entrepreneurship / Start-ups
Business communication and presentation

Book details

ISBN

9780230120518

Publisher

Macmillan

Published year

2012

Language

English

Original title

The Art of the Pitch Persuasion and Presentation Skills that Win Business

Format

Hardcover

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0 Ratings • 0.0 of 5

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