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Innovation Management and New Product Development

Paperback • 2016 • 1. edition

Innovation Management and New Product Development

By Paul Trott

2 Ratings • 4.5 of 5

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About the book

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of ...Show more

Business innovation

Book details

ISBN

9781292133423

Publisher

Pearson Education Limited

Published year

2016

Language

Edition

1

Original title

Innovation Management and New Product Development

Format

Paperback

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Reviews · 0

2 Ratings • 4.5 of 5

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