Effects of consumer ethnocentrism on evaluation of foreign vs. domestic brands : a study of consumer behavior in Southeast Europe

Consumer Behaviour - A European Outlook

Leoni Agnew

Consumer Behavior

PhD Ekstrom Karin M

Consumer behaviour

Michael R.

Consumer Behaviour: A European Outlook

The Making of European Consumption Facing the American Challenge

P. Lundin

The consumer in society

Pål Strandbakken

Global Marketing and Advertising

Marieke de

CSR and beyond

Atle Midttun

Collection of Articles for SPÅ2901

Derek Matthews

Markedsføring

Liss Hovland

Creating Nordic Capitalism

Susanna Fellman

Consumer behavior in tourism

John Swarbrooke

Consumer behaviour in tourism

John Swarbrooke

Contemporary Europe

Marketing Research: An International Approach

Marcus J. Schmidt

Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures

Richard R. Gesteland

Cultural Diversity

Xenia Chryssochoou

Crossing borders, changing minds?

Jorunn Sem Fure

Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures

Richard R. Gesteland

Ethnicity and Nationalism Anthropological Perspectives

Thomas Hylland Eriksen

Sør-Europa

Understanding Culture's Influence on Behavior

Richard Brislin

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Cross-cultural business behavior : marketing, negotiating and managing across cultures

Richard R. Gesteland

Ethichs & world religions Cross-Cultural Case Studies

Regina Wentzel Wolfe

Land i Europa

Sigrun Riedel Lundstol

Reklame over alle grenser

Tom Rosendahl

Ethics and Consultancy

Heidi von Weltzien Hoivik

Understanding Consumer Behavior

J. Paul Peter

Consumer behavior : buying, having, and being

Michael R. Solomon