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NETNOGRAPHY

Paperback • 2019 • 1. edition

NETNOGRAPHY

By ROBERT V KOZINETS

1 Ratings • 5.0 of 5

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About the book

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning fea...Show more

Research methods: general

Book details

ISBN

9781526444707

Publisher

SAGE Publications Ltd

Published year

2019

Language

Edition

1

Original title

NETNOGRAPHY

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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