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Paperback • 2009 • English
By John Bessant
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About the book
Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors.
Book details
Published year
2009
Language
English
Original title
Managing Innovation Integrating Technological, Market and Organizational Change
Format
Paperback
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