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Creativity for Innovation Management

Paperback • 2017 • 1. edition

Creativity for Innovation Management

By Ina Goller, John Bessant

0 Ratings • 0.0 of 5

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About the book

Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opport...Show more

Occupational and industrial psychology

Book details

ISBN

9781138641327

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Creativity for Innovation Management

Format

Paperback

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