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Hardcover • 2013 • English
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About the book
Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful ...Show more
Book details
ISBN
9781118626771
Publisher
WILEY
Published year
2013
Language
English
Original title
Special Events: Creating and Sustaining a New World for Celebration
Format
Hardcover
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