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Paperback • 2001 • English
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About the book
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exerc...Show more
Book details
ISBN
9781558607132
Publisher
San Francisco : Morgan Kaufmann
Published year
2001
Language
English
Original title
Data warehousing and business intelligence for e-commerce
Format
Paperback
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