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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Innbundet • 2017 • 1. utgave

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Av Saurabh Kumar Dixit

0 vurderinger • 0.0 av 5

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Om boken

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services take...Vis mer

Om boken

ISBN

9781138961678

Forlag

Routledge

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Format

Innbundet

Frakt og retur

Frakt

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