Tourism The Business of Hospitality and Travel

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For Introductory Hospitality or Tourism courses. ¿ ¿ Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes ...Vis mer