FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

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Boost profits and growth by reducing “friction” in every customer interaction Amazon, Netflix, Google, and Uber all have one thing in common: They have built empires on making every interaction effortless for customers. In today’s high-speed, customer-empowered world, speed and efficiency with which business transactions are made determine ultimate success or failure. This groundbreaking guide makes the case that every business—and that includes yours!—can gain a competitive edge by reducing t...Vis mer