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Innovation Management and New Product Development

Pocket • 2011 • Engelsk • 5. utgave

Innovation Management and New Product Development

Av Paul Trott

1 vurderinger • 5.0 av 5

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Om boken

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism’s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible styl...Vis mer

Innovasjon i næringslivet
Entreprenørskap

Om boken

ISBN

9780273736561

Forlag

Financial Times Prentice Hall

Publiseringsår

2011

Språk

Engelsk

Utgave

5

Originaltittel

Innovation Management and New Product Development

Format

Pocket

Frakt og retur

Frakt

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Andre utgaver

Innovation Management and New Product Development

Innovation Management and New Product Development

Pocket · 2021

Omtaler · 0

1 vurderinger • 5.0 av 5

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