Underdog Advertising : Proven Principles to Compete and Win Against the Giants in Any Industry

David and Goliath

Malcolm Gladwell

Strategy - an international perspevtice

Bob Adelman

Marketing rebellion

Mark Schaefer

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

The Social CEO

Damian Corbet

Fundamentals of selling

Charles Francis Adams

Frenemies

Ken Auletta

Your Ad Ignored Here

Tom Fishburne

Adaptive Marketing

Norman Johnston

Seducing strangers

Weltman, Joshua

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Top Dog

Ashley Merryman

Do It! Marketing

David Newman

David & Goliath

Malcolm Gladwell

Playing to Win

A. G. Lafley

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Malcolm Gladwell

Emarketing excellence

Dave Chaffey

David and Goliath Underdogs, Misfits, and the Art of Battling Giants

Malcolm Gladwell

Marketing Management

Kotler Keller

Winning at new products

Robert G.

The new rules of marketing and PR

David Meerman

The Challenger Sale

Matthew Dixon

Linchpin

Seth Godin

Markedsføringsledelse

Philip Kotler

Advertising For Dummies

Gary Dahl

Competing on Analytics

Thomas. Abernethy

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

Teams that succeed

Harvard Business

Winning At Retail Developing a Sustained Model for Retail Success

Willard N. Ander

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Creative Advertising

Mario Pricken

Positioning: The battle for your mind

Al Ries,

Positioning the battle for your mind

International Congress of Actuaries

Positioning

Al Ries

Secret Formulas of the Wizard of Ads

Roy H. Williams

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Len Weinreich

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Success Secrets

Mark H. McCormack

Om reklame

David Ogilvy