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Hooked: How to Build Habit-Forming Products

Innbundet • 2014 • Engelsk

Hooked: How to Build Habit-Forming Products

Av Nir Eyal

1 vurderinger • 5.0 av 5

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Om boken

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products...Vis mer

Om boken

ISBN

9781591847786

Forlag

PORTFOLIO

Publiseringsår

2014

Språk

Engelsk

Originaltittel

Hooked: How to Build Habit-Forming Products

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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