Pocket • 2024 • Engelsk • 3. utgave

Marketing and managing tourism destinations

Name: Marketing and managing tourism destinations
SKU: 9781032380698
Price: 559.0 NOK
Availability: InStock
Rating: 5 (1 reviews)
ISBN: 9781032380698

Av Alastair M. Morrison

1 vurderinger • 5.0 av 5

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Om boken

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author w...Vis mer

Servicenæringer

Servicenæringer og turisme

Samfunnsgeografi: turisme

Om boken

ISBN

9781032380698

Forlag

Routledge, Taylor & Francis Group

Publiseringsår

2024

Språk

Engelsk

Utgave

Originaltittel

Marketing and managing tourism destinations

Format

Pocket

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Frakt

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Omtaler · 0

1 vurderinger • 5.0 av 5

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