A short course in international marketing blunders : mistakes made by companies that should have known better

Strategy - an international perspevtice

Bob Adelman

Foundations of Marketing

John Fahy and David Jobber

The disappearing product

Chris Bilton

Principles of Marketing Scandinavian Edition

Anders Parment

Consumer behaviour

Michael R.

Experiencing MIS

David M. Kroenke

International Marketing

Masaaki kotabe

Marketing for hospitaliy and tourism

Philip R Kotler

Global marketing

Svend Hollensen

Global Marketing and Advertising

Marieke de

Essentials of Marketing

Paul Baines

Marketing - Real people, real decisions

Emarketing excellence

Dave Chaffey

International Trade

John McLaren

Do It! Marketing

David Newman

Marketing Management

Kotler Keller

Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey,

Brilliant Mistakes

Paul Shoemaker

Exploring entrepreneurship practices and pers…

Richard Blundel

Global Marketing Management

Masaaki Katobe

The new rules of marketing and PR

David Meerman

Marketing Communications A European Perspecti…

Pstrick De

Guide to financial markets

Marc Levinson

Markedsføringsledelse

Philip Kotler

Marketing Management 13th edition

Philip Kotler

Marketing Management: First European Edition

Philip Kotler,

Markedsføring

Liss Hovland

Strategic Brand Management

Kevin J. Delaney

Global Marketing A Decision-oriented Approach

Svend Hollensen

Markedsføringens ti dødssynder

Philip Kotler

In Search of Stupidity

Chapman, Merrill R. (Rick)

Retail Marketing

Peter McGoldrick

Cross-cultural business behavior : marketing, negotiating, sourcing and managing across cultures

Richard R. Gesteland

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Competitive advantage of nations

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan