Pocket • 2016
Strategic Management of Technological Innovation
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Om boken
Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Om boken
ISBN
9781259539060
Forlag
McGraw-Hill Education
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Strategic Management of Technological Innovation
Format
Frakt og retur
Frakt
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