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Strategic Management of Technological Innovation

Pocket • 2010 • Engelsk • 3. utgave

Strategic Management of Technological Innovation

Av Melissa A. Schilling

1 vurderinger • 5.0 av 5

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Om boken

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service example...Vis mer

Næringsvirksomhet, administrasjon og ledelse

Om boken

ISBN

9780071289573

Forlag

McGraw-Hill/Irwin

Publiseringsår

2010

Språk

Engelsk

Utgave

3

Originaltittel

Strategic Management of Technological Innovation

Format

Pocket

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Andre utgaver

Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

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Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Pocket · 2022

Omtaler · 0

1 vurderinger • 5.0 av 5

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