Pocket • 1997 • Engelsk

Audience Analysis

Name: Audience Analysis
SKU: 9780761910022
Availability: OutOfStock
ISBN: 9780761910022

Av Denis McQuail

0 vurderinger • 0.0 av 5

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Om boken

`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and expl...Vis mer

Om boken

ISBN

9780761910022

Forlag

SAGE Publications Inc

Publiseringsår

1997

Språk

Engelsk

Originaltittel

Audience Analysis

Format

Pocket

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Audience Analysis

Innbundet · 1997

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