The rules of sales and service

customer service skills for success

Robert W. Lucas

Services Marketing

Jochen Wirtz

Marketing

Paul Baines

Services marketing integrating customer focus across the firm

Alan Wilson

Selling and sales management

David Jobber

ABC’s of Relationship Selling through Service

Charles M.

The Rules of People

Richard Templar

The New Rules of Sales and Service

David Meerman Scott

Service marketing

Alan Wilson

Inside the Mind of the Shopper

Herb Sorensen

Customer Service - Skills for success

Robert W. Lucas

The Rules of Work

Richard Templar

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

The Service Innovation Handbook

Lucy Kimbell

Fundamentals of selling

Charles M.

Global marketing

Svend Hollensen

The new rules of marketing & PR

David Meerman

E-Marketing

Judy Strauss

Emarketing exellence

Dave chaffey

The rules of life

Richard Templar

Principles of marketing

Philip Kotler

Brilliant Selling What the Best Salespeople Know, Do and Say

Jeremy Cassell

The new rules of marketing and PR

David Meerman

The New Business Road Test

John Mullins

Customer Relationship Management concepts and technologies

Francis Buttle

Selling Luxury Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

Robin Lent

Leadership

Richard L. Daft

Leadership Brands

Dave Ulrich og Norm Smallwood

Retail Marketing

Peter McGoldrick

Om reklame

David Ogilvy

Selg!

Gunnar Selin

The Sell

Fredrik Eklund

Digital Marketing

Alan Charlesworth

The Laws of Human Nature

Robert Greene