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Hospitality Strategic Management Concepts and Cases

Innbundet • 2009 • Engelsk • 2. utgave

Hospitality Strategic Management Concepts and Cases

Av Cathy A. Enz

0 vurderinger • 0.0 av 5

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Om boken

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, ...Vis mer

Serveringsbransjen
Servicenæringer og turisme
Arrangementer / eventer

Om boken

ISBN

9780470083598

Forlag

John Wiley and Sons

Publiseringsår

2009

Språk

Engelsk

Utgave

2

Originaltittel

Hospitality Strategic Management Concepts and Cases

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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