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Norsk

Competition Demystified A Radically Simplified Approach to Business Strategy

Pocket • 2007 • Engelsk

Competition Demystified A Radically Simplified Approach to Business Strategy

Av Bruce C. Greenwald, Judd Kahn

2 vurderinger • 5.0 av 5

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Om boken

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approac...Vis mer

Om boken

ISBN

9781591841807

Forlag

National Geographic Books

Publiseringsår

2007

Språk

Engelsk

Originaltittel

Competition Demystified A Radically Simplified Approach to Business Strategy

Format

Pocket

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Omtaler · 0

2 vurderinger • 5.0 av 5

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