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Pocket • 2007 • Engelsk
Av Bruce C. Greenwald, Judd Kahn
2 vurderinger • 5.0 av 5
Om boken
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approac...Vis mer
Om boken
ISBN
9781591841807
Forlag
National Geographic Books
Publiseringsår
2007
Språk
Engelsk
Originaltittel
Competition Demystified A Radically Simplified Approach to Business Strategy
Format
Frakt og retur
Frakt
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2 vurderinger • 5.0 av 5