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Sustainable marketing

Paperback • 2015 • English • 1. edition

Sustainable marketing

By Anders Parment, Mikael Ottosson

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About the book

How can we as consumers, company leaders or students have our needs met without adventuring the possibilities of future generations having their needs met? During recent years, the interest in sustainability issues in general and sustainable companies in particular has increased considerably, among consumers as well as company leaders, politicians, journalists and other groups. So far, there has been a lack of scientific literature reflecting a marketing perspective on the sustainability dimensi...Show more

Business and the environment; ‘green’ approaches to business

Book details

ISBN

9789144104850

Publisher

Studentlitteratur AB

Published year

2015

Language

English

Edition

1

Original title

Sustainable marketing

Format

Paperback

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