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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2011 • English • 1. edition
By James H. Gilmore, James Gilmore
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About the book
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
Book details
ISBN
9781422161975
Publisher
Harvard Business Review Press
Published year
2011
Language
English
Edition
1
Original title
The Experience Economy, Updated Edition
Format
Paperback
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