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English

Understanding Multinationals from Emerging Markets

Paperback • 2015 • 1. edition

Understanding Multinationals from Emerging Markets

By Alvaro Cuervo-Cazurra, Ravi Ramamurti

0 Ratings • 0.0 of 5

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About the book

Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, ...Show more

Book details

ISBN

9781107698321

Publisher

Cambridge University Press

Published year

2015

Language

Edition

1

Original title

Understanding Multinationals from Emerging Markets

Format

Paperback

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