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Paperback • 2000 • English • 1. edition
1 Ratings • 5.0 of 5
About the book
Is there a method to our madness when it comes to shopping? Hailed by the San Fransisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of research - in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater...Show more
Book details
ISBN
9780684849140
Publisher
Vigmostad & Bjørke AS (VB Import)
Published year
2000
Language
English
Edition
1
Original title
Why we buy
Format
Paperback
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1 Ratings • 5.0 of 5