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© 2026 Bookis AS
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Hardcover • 2016 • 1. edition
By Neil Pollock, Robin Williams
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About the book
Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises.In just a few short years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks...Show more
Book details
ISBN
9780198704928
Publisher
Oxford University Press
Published year
2016
Language
Edition
1
Original title
How Industry Analysts Shape the Digital Future
Format
Hardcover
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